Four months to the end of the year, and businesses Payroll Directors Email Lists or marketers who seek to lead the vanguard of change are already on the lookout for what’s new and changing. Keeping up with trends can help you compete and decide where to invest your money. The following are five growing digital marketing trends that will dominate 2016-2017.
1. Search will go beyond the world wide web
The world wide web uses conventional search engines such as Google, Yahoo, Bing, or DogPile to explore companies and websites. There are many more less-known search engines,
such as Boardreader, Omgili, Dotmos.com, Meltwater IceRocket.com,
and Blog Search Engine.org that dig into what’s called the Deep Web. Regular search engines can only retrieve information from pages that are accessible to it, or that are large enough to be discovered.
But there are many other groups on sites, such as Twitter, Behance, Ryze, forums, password-protected business sites, Tumblr, Reddit, or up-and-coming blogs that are inaccessible because they are too small, password-secured, or not registered with search engines. The science journal Nature notes that about for every one web site, approximately 3000 are hidden from engines. A growing trend is to use various social media, apps and strategies to uncover them.
2. Content Marketing
As much as 88% of marketing will be done through content. In fact, Seth Godin insists that “Content marketing is the only marketing left.” Virtual space has become so saturated that advertising, websites, blogs, telemarketing efforts and similar pull in far less than they ever did
when the web was young. Businesses need to rise above the noise,
and the only way they can do so is by original, substantial posts. Articles that interest and differ from others attract repeat viewers. This is why content is the new monarch that rules only when it is relevant, serves people, or solves their problems.
Content marketing is changing form. Longer posts seem to be on the rise, and a growing number of companies are turning to case studies.
