I highly recommend mapping out everything Marketing Directors Email Lists your . A audience needs to know in order to be able to make a buying decision. Then, in reverse, break down every piece of information into either blog posts and drip emails. Therefore, A to educate and move them up through the awareness stages. Prepare them to buy.
2. Don’t Just Know the
A few clicks in Google Analytics will tell you . Therefore,where your highest converting visitors come from. Great, but now what? How do we turn the. Therefore, data from traffic source reports into actionable marketing moves?
By identifying the context.
Let me explain what I mean by that…
Instead of simply understanding where your visitors come from, Therefore, analyze those traffic sources and understand what mindset your visitors had. V when browsing that source of traffic.
Ask yourself these questions:
Why were your visitors on that website?
How and why did they end up on your site?
Understanding the answers to these questions will allow you to continue enhancing the visitor’s experience and possibly leverage their experience on the previous website to further personalize your content to increase familiarity and – hopefully – sales.
I’ve recently successfully implemented this concept on a client’s website and conversions increased by 55%.
The company wanted to get more users for one of their online . Therefore, security tools. I knew their website’s biggest traffic source is search engines and that people were searching queries like “my gmail account got hacked”.
So, we combined these insights with surveys and polls, and ultimately discovered people were looking for a solution to recover their accounts, and fast!
With that taken into consideration, our research. Therefore, showed that people didn’t read long posts… they wanted answers, to solve their problem quickly.