How to Advertise on Yelp
You can set up a Yelp ad using their self-service option, or you can choose to go with the full-service option and work with an account manager who will manage things for you.
Yelp ads are snapshots of your business homepage and are displayed in search results.
And on competitor’s pages.
Yelp’s ad program is different than most competitors R&D Directors Email Lists because they require a contract, available in 3, 6 and 12-month periods. The cost per click is different depending on competition in your local area and the expected relevance to the user.
The advertising rates aren’t displayed publicly, but for a typical small business a normal advertising spend would be somewhere around $300 to $1,000 per month.
Your business needs at least a 3-star rating on the site to be able to advertise. Speak Well and Sell recommends having 2–3 good reviews on your page before you consider advertising.
This is because the ad will take the visitor straight to your Yelp page; if your business looks unpopular or isn’t an attractive prospect, visitors might simply move on – making your ad spend a waste.
Optimize your page
Optimizing your business page is the key to successfully benefiting from Yelp advertising. There are two reasons for this. Firstly, you don’t design a separate advertisement; your ad is a snapshot of your business page.
Secondly, when visitors click on your ad they are taken to your business page in full. If users don’t like what they see, you’ll fail to acquire any new business.
About
Make sure the “About Your Business” section has strong copy explaining your business concisely, highlighting the benefits and drawing the reader in.
