Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how…
The Future of B2B Marketing: Critical Skills to Master
The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. What works in B2C marketing, doesn’t always translate well for B2B marketing…
2 Reasons Why Your B2B Marketing Leads Don’t Respond to Sales
One of Marketing’s primary responsibilities is to generate leads for the Sales organization to turn into new business. Incredible amounts of time, effort, and money are spent by Marketing to capture these leads Fiji Email List including writing excellent content, running ad campaigns,…
What’s Your B2B Love Language
Have you ever been asked what your “love language” is before? It’s a concept that was by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book,…
5 Critical Steps to Get B2B Marketing Leads to Respond to Sales
In an earlier post, I explained why B2B Marketing Leads Don’t Respond to Salespeople. Be sure to read this post before proceeding because you must understand the problem before you can appreciate the solution! Now I’m going to explain HOW to get marketing leads (MQLs)…
This One is Pretty Self-explanatory if Someone Experiences
Love through gifts, then give them gifts! Direct mail is a great thing to use here, and what you send can vary based on what they like, what you’re trying to accomplish, and where they are in the sales cycle.…
Personalized B2B Marketing in 2020: 3 Key Strategies
With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that 72% of B2B customers expect companies in 2020 to accurately anticipate their…
Once You’ve Established Through Research Who Your Audience
Is, think critically about how you want to communicate your personalized experience. Some of the more common personalization methods include: Segmenting emails based on pre-defined buyer personas Creating more targeted landing pages and content Providing customers with a dedicated (and…
5 Traits Strong B2B Marketing Writers Have in Common
Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and…
As a Content Marketing Director and longtime freelance writer
Know Digital Recently, my cohort Robin drafted an insightful article on copywriting for B2B websites and digital mediums. As she states in the article, digital content is consumed differently than print content. Think about it. You may pick up a print…
You Might Be Asking “why Can’t I Just Produce These Videos in-house
” You could. But that takes a lot of time staring at tools like Adobe Premiere when you could be spending that time building your business instead. Influencers will be able to help you deliver quality, authentic content that doesn’t…
Use keywords on YouTube to discover creators that build the type
Good creative briefs equip influencers with everything they need to deliver based on your goals. The best briefs, however, provide a framework an influencer can use to hit outcomes while at the same time delighting audiences. Discovering Influencers Leverage…