We found that 45% of global business buyers expect the economy to rebound within 3-4 months of the end of April. This is undoubtedly good news. But if you don’t make strategic adjustments to your marketing and communications, you may…
It May Come as a Surprise, but Not All Institutions Use the Same Terms
Possibly utilizing AI technologies such as Conversica to optimize lead qualification through automated two-way conversations. In other words, 2 an indefinite A core engagement plan that runs, which delivers a regular stream of informative content to all prospects in a…
When reviewing whether an agency is a good fit for your company
Share with them what is particularly important to you and your internal stakeholders, and make sure the agency meets your definition of success. For example, if lead generation is the main goal of your B2B marketing strategy, but the agency…
You can segment your audience in a number of ways You can segment by geography
Industry, location in the customer journey, and more. No matter which segmentation method you use, just make sure you use one that brings highly relevant messages to your recipients. Content: Use content that does two things; first, the message must…
Understanding B2B Buyers in Today’s New Normal What Companies Can Do
The COVID-19 pandemic has greatly affected the whole world many ways, medically and financially. In fact, the worldwide lockdown and quarantines have significantly affected every fiber of our society, especially our economy. Economic experts and observers are forecasting that if…
Maintain Human Connections Through Personalization Personalized
Customer engagement is going to be more important than ever as the world . Continues to shift toward more virtual communications and transactions. At Totango’s Customer Success Summit, Zoom’s Head of Customer Success Operations Marco Innocenti spoke about the importance…
The Best Customer Retention Strategies in B2B for 2020
Digital transformation is something many companies have been talking about for years. With recent events, COVID-19 has actually helped to lead the charge in digital transformation across a variety of industries, requiring companies to rethink their strategies and playbooks. The…
Each Ad Account Has Its Own Dynamic Variables
For example, there are also variables to show the position of the ad on the page, keyword match type phrase, exact, broad, and device to determine the user’s device, tablet, smartphone. For , the number of variables available is even…
The Benefits of Automatic Tagging Go Beyond Reducing Time and Avoiding Errors
Therefore, the website tag will accurately track its actions. What a label consists of This structure consists of five parameters: the first three must always be specified, the last two are optional. Parameters are written in Latin letters in labels:…
How Long the Visitor is on the Page, and His Further Clicks
Conclusion Therefore, informative articles are concise, contain only verified facts, and benefit the reader. Such texts describe the subject in detail and answer any questions that may be of interest to a particular user group. When writing an informative article,…
Make Sure the Illustrations Are Not Manipulated or Watermarked
It is in the shortest paragraphs, which are the ones that grab the reader the most, that you need to add the most useful information. A user who scans the text will notice such a block and see that it…
Coming Up With a Title is Easier for Many People Than Writing the Title
All subheadings should be related to the topic of the article and to each other. This will help in building a logical narrative with a well thought out structure. After that, all that’s left is to write a draft of…