In the first place In this week’s episode, Robert and I discuss CMI’s purchase of the UK-based Content Marketing Show and its plans to redeploy it in a new format. Next, we reflect on what’s really behind Verizon’s recent purchase…
The One Content Marketing Question You Need to Ask
CCO’s latest issue has not arrived. Can you verify that I’m still on your list? » While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we post. Today’s post is an article we published…
How Do You Connect Content Silos? New
We’re talking about breaking down silos, like everyone could speak to and understand each other seamlessly if only we put all their offices together in one big room. But it does not work. It doesn’t work because the differences between us run…
Say No to Photography and Create Authentic Images
Here’s one of the first rules of your visual content strategy: don’t use stock images on your branded website. Stock photos are cheap and easy, so tempting. Don’t be tempted by cheap and easy. (It’s advice you can apply to other situations as…
How to Translate Audience Data to Improve Your Content Marketing Strategy
Let’s face it: you’re a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you uncomfortable. But if you’re a left-brained content marketer, you’re eating things like audience data for breakfast. Mmmm… data. Here’s why:…
The 5 Superpowers of Intelligent Content: Icc Themes
It’s that time again, time for my third annual mid-year roundup of recently released books recommended for content marketers. The self-education never ends for content marketers…even when the holidays roll around. As always, one of my goals is to highlight the…
Smart Content: What Does “auto-discoverable” Mean?
Discoverable smart content definition The reason people hire content strategists is because people can’t find anything,” says longtime content strategist rahel anne bailie. If you don’t have a content strategist – or magic wand – handy and want to make…
Slideshare Secrets to Stacking Decks in Your Favor
SlideShare is a popular and user-friendly social site, which you probably already use to improve the life of PowerPoint slideshows and other presentation materials for your business. But could you overlook some of the platform’s most powerful features and functionality for…
How to Get Guest Posts Posted on Top Sites
Guest blogging is an amazing way to get traffic, grow your email list, and increase your search engine rankings. Attracting a relevant audience has become more difficult now that everyone and their dog have a blog. But by blogging on a…
3 Content Strategy Practices That Will Make You a Better Content Marketer
My recent revelation: when I write, my audience always comes first. However, when I look at all of CMI’s websites and channels, I am concerned that at all times we are providing an exceptional experience to our community. For example, we may…
Aon Stops Shoveling Quicksand and Partners With Manchester
Aon signed an eight-year, $240 million sponsorship from Manchester United in April 2013. The deal extended the relationship Aon began in 2009 when it invested $130 million over four years to show its brand on Manchester United shirts. But Aon’s…
Aon Stops Shoveling Quicksand and Partners With Manchester
Aon signed an eight-year, $240 million sponsorship from Manchester United in April 2013. The deal extended the relationship Aon began in 2009 when it invested $130 million over four years to show its brand on Manchester United shirts. But Aon’s…