Everywhere we are currently seeing large Venezuela Phone Number shortages. Prices are rising rapidly and the unemployment rate is extremely low. A situation that we have not seen since the 1970s. In the 1974 article Marketing during Periods Venezuela Phone Number of Shortage. Philip Kotler describes how companies reacted to the period of sudden shortages during the first oil crisis. What can you learn from companies that successfully implemented changes in the way they sell, advertise and innovate their product offerings at the time? The Venezuela Phone Number changed role of sales during scarcity Like marketers, salespeople are no less important in times of shortages.
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Salespeople just have to switch between Venezuela Phone Number different roles in the right way: selling, advising, providing service and collecting information. Intuitively, when there are shortages, sellers shift their attention to products that Venezuela Phone Number are available. That is exactly what car salesmen did during the oil crisis. When the small fuel-efficient cars sold out, they successfully started touting the benefits of big cars. With the rising fuel prices, they unintentionally got their customers in trouble. In addition, because Venezuela Phone Number of their approach, the signal did not get through to the car manufacturer to switch to economical models.
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It continued to produce large cars, which the Venezuela Phone Number target audience could no longer afford. Woman in empty supermarket in Russia. Help your customers In times of scarcity, customers need extra help. Sales must delve into the Venezuela Phone Number problems of the customers and propose suitable solutions and alternatives. Digital solutions, more economical solutions, sustainable solutions or sometimes pragmatic solutions that help the customer towards the future. For example, a paper seller can help its industrial customer Venezuela Phone Number find substitute papers, help conserve paper, digitize, recycle or even temporarily supply paper from other suppliers.