And certainly don’t react to it. But because I wanted Singapore Phone Number to study all sides of the various expressions in the context of my research, I did so. Painful, time-consuming, shocking: at some point the cork will go in ( excuse the pun ). But the broad lines are recognizable, and I’ll just go with that. Do you have an online store? Then Singapore Phone Number you want your visitors to buy your stuff. There are two options: wait until the customer has a reason to buy or give the visitor a reason to buy. So you want to influence consumer Singapore Phone Number behavior in such a way that a purchase is made today and not next week.
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This way you not only increase turnover, but Singapore Phone Number you also smartly respond to seasons, capacity or supply. Giving a reason to buy is also referred to as a compelling event in marketing terminology . Literally translated as an immersive event, but really nothing more than giving the consumer a reason to buy now instead of Singapore Phone Number delaying the purchase. The big question now is: how do you ensure that consumers no longer postpone their purchase? Compelling events give consumers a reason to buy ‘now’ instead Singapore Phone Number of later. Give a reason to buy If you say influence (online) behavior , you say Cialdini, known for his 7 principles of influencing.
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I would like to elaborate on one of his principles: scarcity. Imagine: you Singapore Phone Number are shopping online, see a nice pair of pants and they are still available in your size. ‘3 more items available’. Then you order anyway, because otherwise it will be too late and you will regret it. In any case, that’s how it is for me. In this example you get a reason Singapore Phone Number to buy now and not to wait any longer. The principle is the same as a compelling event. You only take a bigger approach with a compelling event by organizing an Singapore Phone Number event with a reason. Of course it has to be real and not that the pants are still available after 3 sales.