Focusing on the branch of anthropology that interests us most here, namely the cultural one, we could say that anthropology is the study of the other, inserted within a society. With all the relationships, dynamics and complications that this entails. In fact, there is…
Examples of Email Marketing Funnels
Do you know why most marketing strategies fail? After many years of experience I have come to the conclusion that the answer is consistency . Only by respecting the order of the steps in the funnel is it possible to be consistent with…
Door Knob the funnel for CPG businesses
This funnel scheme features high engagement but low curiosity. This funnel occurs above all in CPG companies called package goods such as quick and low-cost purchases such as shopping to buy cocacola . In this funnel, users don’t waste time searching for…
Marketing Funnel Definition Typologies Strategies and Best Practices
Definition of marketing funnel: what it is and what it means The marketing funnel is a system that channels traffic into a funnel-like buying process. Consumers are attracted, leads are created and finally customers are to purchase. The funnel is…
What is Industry 4.0 Meaning Benefits Requirements and Pillars
What is Industry 4.0: the definition the concept of industry 4.0 mainly refers to the paradigm shift that the manufacturing sector is facing thanks to the diffusion of digital technologies and their integration into the production chain. The technologies have…
Economic Theory of Happiness
FREEMIUM It will be a “free” world: not free, but at least free . It is the gospel of Chris Anderson, guru of Wired , who in 2009 published his eagerly awaited book: “Free” According to some, Anderson was the epigone of a new culture , revealed with…
The 7 Most Beautiful Economic Theories Ever
The economy teaches us many things, from sociology to psychology. Economics, like these sciences, also studies demand and therefore consumers. By studying economic theories, the context of action is studied better. LONG TAIL AND PARETO THEORY But let’s move on to a little…
The board must support the CDO
CDO supports the digital vision of enterprises The digital vision arises from the contribution of the entire c-suite who must collaborate and assist the role of the CDO in a sincere way and aware of its importance. This working group strengthens…
CDO – chief digital officer The key to progress
he basic characteristics of the CDO one of the most important characteristics that managers and members of the modern c-suite must have is that of adapting their professional characteristics to the changing context that surrounds us, to the changes of…
Web Scraping to Determine the Price of Competitors
We share the usefulness of a pricing survey, in order to obtain relevant . And substantial results the sine qua non is that the questionnaire is designed and written with care and knowledge of the facts. Questionnaires When defining a price…
But who do you want to answer a high” price
The classic objection that is made when dealing with pricing surveys is that nobody answers a high price for any product or service, that would be stupid! Everyone will answer for free or zero or in any case less than what…
How to calculate the right price for your product or service
If you are working on a business plan for the launch or re-launch of a product on the market, but also if you are simply carrying out an analysis of a customer’s product portfolio or an assessment of real/perceived positioning,…