Bank employees score certain categories, which are then calculated. A good credit score is essential for banks to make positive credit decisions. These agencies may use different criteria when evaluating clients – they may consider factors such as your occupation or financial…
Rewards generate continuity
Almost all games employ a reward system to keep players active. In candy crush when completing a level a reward called . Sweet” is generated, the player knows that with that reward it will be easier to reach the level.…
Candy Crush: i segreti di NeuroMarketing del gioco che
In 2015, Candy C rush cannot be considered just a trend. With more than 100 million downloads, the free game is generating around one million dollars a day for its producer King . In other words, Perhaps this game’s most powerful…
Robert Cialdini’s Weapons of Persuasion
The Weapons of Persuasion is a book written by Robert Cialdini in 2001 and . Studied for years in all universities around the world. The book is an exhaustive collection of studies, tests, experiments and theories of many researchers who…
The role of web analytics and big data: measurement
Now that the process is clear, there is always some fear simply dictated by change, a process that goes against human stability. But we can act on fear with a very powerful solution: data. In fact, on the web it is possible to…
EMerchandising: the New Principles of the Web
On the web, the challenge is even greater, there are no longer any physical barriers, products can be bought anytime and anywhere. The position of the products has a thousand variations, the comparison of prices as well … in short, many…
Who are the Makers and why they will change the world
The thirtieth birthday of the internet was celebrated a few days ago , the use of which is now widespread throughout the world, and which has represented a real revolution in many areas. The infinite digital archive, e-mail, e-commerce and social networks have…
Why is digital transformation important and what consequences
In this “digital Darwinism” technology, companies and business models change rapidly. The customer experience is at the center of attention . Businesses are starting to understand that with this evolution, they need to stay close to customer touchpoints. The digital transformation is therefore integrated…
Digital Transformation Digital Training for Italian Companies
Made in Italy is still not very present on the web and little known abroad although. Italy boasts excellence in the food and fashion sectors. Marketing Freaks therefore aims to motivate and inform companies with a small guide for digital…
Customer Journey Definition Online Touch Point
Awareness : concerns the customer’s awareness of being able to satisfy his need with a specific product; Familiarity : consists in the ability of a product to be recognized among a range of possibilities on the market; Consideration : it…
Where do I go Marketing analysis of the film by Checco Zalone
Market analysis: no competitors and favorable moment The film Quo Vado comes out at a particular moment: in the meantime, during the Christmas period it is almost customary to go to the cinema , and there was also the flop…
What is the Marketing Plan Definition Phases and Example
Discover the definition of the marketing plan, the strategy to be implemented to . Create it, the structure to give it, the practical examples, the templates to use, the numerous analyzes to be done and the tools to carry them…