There is nothing you can do to stop negative reviews Quality Directors Email Lists and they cannot be deleted, but they can ruin your Yelp page if not dealt with correctly. Sara Angeles of Business News Daily recommends you, “strategically interact with negative reviewers – without being too defensive or, worse, lashing out at the customer.”
As with any successful advertising campaign you need to monitor your results and adjust accordingly. Yelp has some powerful analytics in its dashboard to help you perform marketing tests, which we will explore in detail in the Optimization section.
Yelp ads don’t have many targeting options. However, this isn’t actually a big deal as the two options they do have make for a laser-focused campaign. It is definitely, “quality over quantity” here. The options are
- Search keywords
For small and medium-sized local businesses this is all you really need – people who are looking for the service you provide and are in your area will see your ads.
To help you optimize your business page and therefore your ads, Yelp provides some exceptionally powerful analytics tools. Direct Carpeting Unlimited describes Yelp’s metrics as “amazing” because you can see the return from your marketing efforts so clearly.
In the business dashboard you can find:
- Detailed traffic information, including devices used. Up to a 24-month period.
- Customer leads feature – Shows how users interact with your business, such as calling you, mapping directions to your business or clicking through to your website.
- Revenue estimate tool – Gives you an estimate of earnings from your ads. Based on how many customers’ leads you are getting and the average revenue generated by customers for a business like yours.