There’s no point in trying to target and build Australia Accountant Email Lists connections with random websites which have no correlation to topics in your niche. You can better spend the effort on reasonable prospects. Companies employ a number of methods when trying to identify and reach to potential websites which can backlink to their content.
One such technique is email marketing to people who have backlinked to relevant content already. Get in touch with these websites which have established positions in the market. Break the ice with them and ask politely for a feature or two of your own website.
10. Using advertorials
Advertorials are the way forward in the present age of content marketing and promotion. They are unique and unlike traditional advertising because the content imitates editorial content but serves to fulfill the goals of a brand.
Following are ways to make advertorials advantageous for your brand:
Find the right match of magazine/online publication for your advertorial.
Make sure your advertorial is clearly labeled as ‘advertisement’ as per the FTC’s latest laws and guidelines, or else it may get banned.
Remember, advertorials are more like blog posts. You don’t directly sell the product; you sell content related to your product.
Don’t forget to share your advertorials on social media sites.
11. 301 redirects
Redirection is a process of sending both users and search engines to a URL different from what they requested. A 301 redirect is a permanent redirect which transfers almost all of the link juice to the new page.
A 301 redirect is the most preferable type of redirect because it indicates to browsers, search engine bots, and the users, that the page has been permanently moved. Search engines may take some time to discover your new page but once they do, they will take your new page to the same rankings where your former page stood.