When growing your business, you need more Risk Managers Email List than a couple of quick hacks to bring customers in the door: you need a proven strategy for customer acquisition that is dependable, scalable, and profitable in the long run.
But how do you find the right customer
acquisition opportunities without burning through budget or over-investing in the wrong channels?
As part of our Summer webinar series, Optimizely recently hosted an online webinar: Making Every Click Count: Maximizing Your Customer Acquisition Budget.
On the webinar, we spoke with Pam Webber, the CMO of 99designs, the world’s largest marketplace for graphic design needs like logos, websites, product packaging, and more. Since the company’s founding in 2008, they’ve served over 350,000 customers. (Fun fact: Optimizely’s logo was created on 99designs many years ago!)
Pam shared her perspective on how to make the most of your customer acquisition budget, including the following topics:
Planning and staffing for customer acquisition
Reducing customer acquisition costs
The top acquisition challenges and how to overcome them
How optimize customer acquisition—including A/B tests you can try for yourself
Let’s dive into a summary of her customer acquisition
best practices that you can implement today to reduce costs, increase the ROI of your marketing budget,
and grow the number of customers you win for your business each day.
Planning for acquisition: leverage customer personas
When it comes to customer acquisition, you won’t get far if you don’t understand who you are trying to add to your customer database. To that end, buyer personas can be very effective in ensuring you are acquiring the right type of customers.