How are you directing people to your website?
Therefore, Let me count the ways. Holler if you VP Technical Email Lists see one that doesn’t need its own distinct landing page:
Google Adwords or Social Advertising Campaigns
See one? Perhaps you’re thinking “Google Search”?
Here’s the problem. It was actually a trick question –. Therefore, there’s no reason to have any other pages on your website apart from landing pages.
This article will show you why each of those traffic sources should be answered by an optimized landing page and break down exactly why homepages. Therefore, are dead. I’ll also give a few tips for how to optimize website pages being linked to internally (about us, contact us, etc).
Let’s get rolling.
Even Google search traffic should be sent to a landing page.
If someone types your company name into Google you have to ask yourself a couple questions:
Who is this person?
Why would they be typing my company name into Google?
When they arrive on my “homepage,” what do I want them to do?
Now there’s two possibilities, really. They’re either someone who’s heard about your company and they want to learn more about you, or they’re an existing customer looking to login or go to a specific page of your website.
If they’re an existing customer you should optimize, very simply, for them to log in. Add a link at the top right of the landing page which reads “Already a customer? Login here.” or “Already a customer? Continue to our product pages.”
If they’re looking to learn something more about you,
Therefore, then that’s exactly the kind of person you send to a landing page.
Here’s an example of a landing page for someone arriving from a simple Google search to Influenster’s “homepage.”