On any page that your visitors browse, be mindful of their environments.
For example, a visitor’s attention span will be Sales Marketing Directors, Managers Email Lists much shorter on mobile than desktop, which means the content you display should be different. From the text to the images.
This will also apply to the time of day that someone is browsing your website. Depending on what you’re selling, think about how the behaviors and goals of your visitors will vary through hours of the day and days of the week. Run polls to validate.
For example, Yelp does simple, but brilliant personalization of the content it displays based on geo-location and the time of day in order to remain as relevant as possible.
Yelp
You also want to think about the surrounding environment of your visitor. Are they at home or at work? Sitting or walking? In a hurry or just browsing?
Imagine you run a B2B company… chances are that behavioral patterns between weekend visitors and weekday visitors will be much different.
First of all, your traffic might be lower on the weekend. Also, as I have observed with many of my B2B SaaS clients, conversion rates might be lower on the weekend too. That’s to be expected since the majority of people don’t work on the weekends.
Bizible studied how the weekend impacted volume of leads and conversions for B2B businesses, and they found this to be true: conversions were significantly lower on the weekend.
Day of Week Conversions
Image Source
So what can you do with this information? Well, during the weekend, instead of trying to get the conversions that require the approval of multiple people, why not display a call to action that requires a smaller commitment?
You could, for example, grab email addresses on Saturdays and Sundays, and then email the person during the week, when you’ll have their full attention.
