This means that purpose-driven organizations must Tongliao Phone Number see. Their financial performance as the result of and must align with a social mission. A new purpose is therefore not just a matter of prose on an annual report; all business Tongliao Phone Number activities must explainably relate to the social mission. If there is a conflict between the two, it is experienced as hypocrisy and trust in both the purpose and the organization will decrease. In a past life I was the director of an advertising agency. Although every briefing started with Tongliao Phone Number values and later a purpose, the question behind the question was always the same: ‘Who do we need to become to be successful?
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That is the wrong question when it comes Tongliao Phone Number to an intrinsically motivated purpose. As a company, therefore, consider the reason why you have or are going to create a purpose. Is that because ‘it should’? Or to have financial Tongliao Phone Number success? Then there is a good chance that financial interests will take precedence and it is better not to start… Purpose as main goal Trust, impact and lasting relationships can only arise if purpose is the main goal and the bottom line is seen as the result of pursuing that goal. This Tongliao Phone Number does not raise the question of how corporate identity can be instrumental to success.
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The question should be: ‘What do we find intrinsically Tongliao Phone Number important and how do we enter into sustainable relationships with target groups who find the same things important?’ The answer to that question will lead to a credible purpose, trust in your company and brand, committed employees and loyal customers. And it will Tongliao Phone Number lead to a better result. Because people have been starting and maintaining relationships based on shared values since time immemorial. In other words, the same things are important. My brother and I have developed a kind of mantra at Waardendriven as a Tongliao Phone Number reminder: Collaboration is about relationships. Relationships are about trust. Trust is about sharing values.