Duolingo is a very popular app that allows Philippines Phone Number. You to learn a new language in an accessible way. You know, that app with the owl that reminds you to keep using the app. The app has been download more than 100 million times. But the addiction of users of the app is explainable. Duolingo applies some neuromarketing Philippines Phone Number methods very effectively. Neuromarketing, what is that again? Perhaps the words ‘neuro’ and ‘marketing’ stand alone to mean something to you. In short, neuromarketing is a method in which insights from neuroscience are within marketing. This involves looking at all aspects of the nervous system, such as the functioning of emotions and their influence on our decisions. Philippines Phone Number.
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Duolingo knows how to use the different methods Philippines Phone Number from neuromarketing incredibly cleverly. It is not the only app that does this successfully. In this article I will list 9 methods from neuroscience that have contribute to the great popularity (and addiction to) Duolingo. 1. Loss Aversion: Don’t Lose Your Streak! If you’ve just Philippines Phone Number work hard on Duolingo for a few days to complete a few lessons, your streak is about to expire because you skip a day. How annoying is that! A streak is a commonly use method in various apps, such as Snapchat. There are plenty of people out there who Philippines Phone Number have a streak of more than a year, and who certainly don’t want to lose their streak!
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Streak duolingo example neuromarketing Philippines Phone Number With the streak , Duolingo is capitalizing on loss aversion . This theory states that the feeling of losing or missing out is twice as powerful as the feeling of winning or taking advantage of something. Because Duolingo indicates when you have almost lost your streak , people will become more motivate to open Duolingo just as quickly. 2. The goal gradient effect: The Philippines Phone Number progress bar Duolingo applies a progress bar in various places in the app. This makes it clearer how much you still have to do as a user. This is nice because otherwise you have no Philippines Phone Number idea how much time you will spend on an exercise.