But Spotify remains (still) the largest player in the India Phone Number Netherlands. As many as half of iPhone users have downloaded the app. That is of course interesting data for advertisers. And Spotify is now responding to that, with an extension of Spotify Advertising. Spotify users Do you also use this streaming service? Then you are certainly India Phone Number not the only one. Besides in the Netherlands, Spotify is a popular platform in 77 other countries. The Q1 results show that the platform has 422 million monthly active users worldwide. Of these, 182 million users are ‘subscribers’, ie paying subscribers. Those are big numbers. Spotify India Phone Number can therefore be an interesting platform for both nationally and internationally oriented companies to reach a large audience.
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Spotify user results in Q1 2022. Source: Spotify . Spotify India Phone Number Advertising Despite the attractive user figures, advertisers are reluctant to use audio ads. According to Spotify, this is because the impact you make with it is difficult to measure. So what your ad actually delivered is not entirely clear. That makes it unattractive to allocate India Phone Number a budget for it. At the beginning of this year, Spotify Advertising also launched a new tool: Ad Studio . This allows you as an advertiser to target better with real-time and genre India Phone Number targeting. This tool makes it possible for both small and large brands and companies to create audio campaigns. To make the results more measurable, the platform is now introducing a new tool: Spotify Brand Lift.
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Spotify Brand Lift Spotify Brand Lift shows India Phone Number how Spotify users respond to their audio, video and display ads in the Freemium version of the app. The launch of Spotify Brand Lift follows Spotify’s recent acquisition of Podsights (a podcast ad measurement service) and Chartable (a podcast analytics platform). How India Phone Number does this tool work? Spotify describes the operation of their new tool as follows: The objectives and target group(s) are determined by the advertiser and Spotify. The target India Phone Number audience is randomly divided into a test and control group: a group of Freemium users who will see the ads and a group of Freemium users who will not see the ads.