Yelp Users Are Buyers
Advertising on Yelp makes sense because users Design Directors Managers Email Lists are in buy mode. Or, as TechCrunch puts it, in the “demand fulfillment stage.” Users already know they want something and they visit Yelp to find the best possible place to get it.
This is very different than social platforms like Facebook and Twitter where you can be displaying ads to people who might not be interested a lot of the time.
Opinion is Everything
Positive reviews can have a profound effect on potential customers. In one study, 72% of consumers say that a positive review makes them trust a business more. If you have a strong business page with good reviews, it makes sense to increase traffic to it so you can harness this power.
The Snowball Effect
The great thing about Yelp ads is that they generate a snowball effect. The more customers generated from your ads, hopefully, the more reviews you get. The more reviews your page has, the stronger it looks to potential customers after they have clicked on your ads, and the more conversions you get – and on and on it goes.
Worth the Price
Yelp advertising can be expensive compared to competitors like Facebook and Google AdWords. However, for companies that sell products or services with a high profit margin, it can be worth it. Think high-end restaurants, law firms, mechanics and other types of repair shops. Yelp ads can also be lucrative for companies that are likely to get repeat business such as ones in the financial, medical or travel industry.
